The Call of Duty franchise has now passed $40 billion in lifetime revenue, according to a post from Xbox CEO Asha Sharma on her X account, as reported by IGN. The milestone comes just days after Call of Duty: Modern Warfare 4, the 23rd mainline game in the series, launched worldwide.

What was announced

Sharma’s post paired the figure with a graphic of review scores for the new game. Her caption, quoted by IGN, called it “one of the most celebrated Call of Duty games in its 24-year history, and now $40B in lifetime franchise revenue.” She also thanked the Activision team and the players.

The figure covers the whole franchise, not only the new release. Neither IGN nor the official launch post we read breaks the total down by game, platform or year, and no sales figures for Modern Warfare 4 itself have been given.

How the franchise compares

IGN put the number in context by noting that Grand Theft Auto 5 alone has earned over $10 billion across 13 years. The outlet also said the new game looks well received so far. IGN’s review was not finished when it published, but its reviewer Simon Cardy said the campaign made him feel something for the series again.

IGN also noted that Call of Duty is heading beyond games. A Call of Duty movie directed by Peter Berg is due in theaters on June 30, 2028.

What Modern Warfare 4 includes

Activision’s launch post, published on Steam, says the game is live worldwide and describes what ships on day one:

  • A campaign in which Price is on the run and conflict has erupted on the Korean Peninsula.
  • 20 multiplayer maps at launch: new 6v6 maps, 4 Gunfight maps, 3 Ground War maps and a modular training facility called Kill Block.
  • The DMZ extraction mode, where players operate behind enemy lines and decide which objectives to pursue and when to leave.

The same post promotes a Vault Edition with extra operator skins, weapon blueprints and a BlackCell season. Check your platform’s storefront for what each edition contains.

What it means for you

The revenue figure does not change anything for players directly. It does show how large the series remains and why Activision keeps releasing new content for it. If you are deciding whether to buy, the launch post and early reviews are more useful than the total.

The sources we read do not give Canadian pricing or Canadian retailer details for Modern Warfare 4, and they do not give US prices either, so check the store page for your platform before buying. The $40 billion figure is a company claim relayed by IGN, and Activision has not published a detailed breakdown in the pages we read.