Toyota is showing a widebody Crown Signia GT-S Concept, five Woodland camping concepts and five Snowhunter snow builds at the 2026 SEMA Show in Las Vegas, which runs from November 3 to 6 at the Las Vegas Convention Center. None of them is for sale, and the company has not announced prices or production plans.

Toyota arranged its booth into four themes: Urban Life, Off-Road, Snowy Terrain and Race Day. The company says the display covers gasoline, hybrid, plug-in hybrid, battery-electric and hydrogen power.

What is the Crown Signia GT-S Concept?

It is a one-off build by the Toyota Motorsports Garage that turns the Crown Signia into something closer to a grand tourer. Toyota lists the changes:

  • Custom coilovers that lower the car nearly five inches from stock
  • Widebody fenders, reshaped headlight surrounds with red accents and a sporty aero package
  • 21-inch HRE wheels with 295-mm-wide tires
  • Brake hardware adapted from the Lexus RX 500h F SPORT PERFORMANCE
  • Custom dark gray metallic paint with five clear coats, trapezoidal exhaust tips and red-accented front seats

Toyota has not described any engine changes. Motor1 reported no power increase for the concept compared with the standard Crown Signia hybrid.

The Urban Life area also includes lowered Urban Highlander and Urban C-HR battery-electric vehicles on 22-inch wheels, plus Sung Kang’s AE86 “Lola” from DRIFTER.

What are the Woodland concepts?

The Woodland family has five vehicles: the RAV4 Woodland Plug-in Hybrid Concept, Sienna Woodland, bZ Woodland, Grand Highlander Woodland and Crown Signia Woodland. CALTY Design Research in Ann Arbor, Michigan contributed to the design.

Shared details include lifted stances, black over-fenders, satin-black wheels, all-terrain tires and roof-mounted cargo solutions. The Horizon Blue paint is inspired by Toyota’s 1966 color palette, which Toyota ties to 60 years of history with the Stout, Crown and Corona.

A Tundra and a Sequoia Trailhunter build also sit in the Off-Road area.

What are the Snowhunter concepts?

Snowhunter covers five body-on-frame models: Tundra, Tacoma, 4Runner, Land Cruiser and Sequoia. CALTY Design Research led the design, with bespoke camouflage, black accents and white powder-coated snow tracks.

The Tundra Snowhunter Concept is the showpiece. It carries the Toyota TrailLift Pro Concept rack on a modular bed cap with a roll-up enclosure, modular side panels with storage bins and a MOLLE storage panel option. The top rack lowers to make loading easier.

What is in the Race Day area?

The GR display includes the 2026 GRMN Corolla, the GR Corolla H2 with a hydrogen-fueled combustion engine and a GR Corolla ARA rally car. There is also a 2027 GR86 and a GR Corolla with Genuine GR Performance Parts, a GR Supra in the 7-Eleven collab livery, and the very last GR Supra MkV produced.

Prices

No prices are listed for any of these vehicles. They are special project prototypes, and Toyota says they carry parts and accessories not available from Toyota. The company warns that such changes may void the warranty, may hurt performance and safety and may not be street legal. What you can buy are the Genuine GR Performance Parts, TRD lift kits and Toyota Genuine accessories on show, but the sources give no prices for them either.

Who it suits

Owners planning a build. The concepts are a menu of ideas: lowering and wheels for the Crown Signia, lift kits and racks for the Woodland and Snowhunter vehicles.

Camping and winter families. The Woodland and Snowhunter vehicles show how a minivan, a hybrid crossover or a full-size truck could be set up for gear, though they are not sold in this form.

Performance fans. The GR Corolla H2 and the last GR Supra MkV are the headlines for people who follow Toyota’s motorsport side.

Show visitors. If you are in Las Vegas before the show closes on November 6, the four themed areas let you see the builds in person.

What is still unknown?

Toyota has not said whether any concept will turn into an accessory package, or what the parts would cost. It has not published power figures for the Crown Signia GT-S.

Next step

Read the Toyota Newsroom release and browse the Genuine GR Performance Parts and TRD lift kit pages before you plan a build.