The single second generation Apple AirTag is listed at $24 with Prime shipping at Amazon in the United States, according to a report from 9to5Toys on October 23. Apple’s own price for one AirTag is $29, so the listing sits $5 below it, a cut of roughly 17 percent. These are prices at the time of writing, and no end date has been given, so they can change at any time.

The deal

9to5Toys describes the item as brand new and says the $24 price matches the lowest it has tracked for the tracker. The outlet also calls the saving modest. For comparison, the four pack is reported at $89, or $22.50 per tag, and 9to5Toys says that bundle has dropped $9 lower several times in recent months and may do so again around Black Friday.

We could not open the Amazon page ourselves today, so the $24 figure is as 9to5Toys reports it. Check the live price at checkout before you rely on it. For Canadian readers, none of the sources we read give a Canadian price or say whether the same offer applies at amazon.ca, so check that listing directly.

What you get

Apple announced the second generation AirTag on January 26, 2026 at $29 for one and $99 for a four pack, according to MacRumors. Apple says the speaker is 50% louder than on the previous model and that Precision Finding works up to 50% farther away. It uses a second generation Ultra Wideband chip and a CR2032 coin cell that Apple says lasts more than a year.

On its AirTag page, Apple says one tag can be shared with up to five people, which suits a family umbrella, a bike or a set of car keys. Lost items are located through the Find My network, which Apple says draws on more than a billion iPhone, iPad and Mac devices.

Who it suits

This is a simple buy for anyone with an iPhone who wants to track keys, a bag or luggage. It needs iOS 26.2.1 or later, and Precision Finding on Apple Watch needs watchOS 26.2.1 and an Apple Watch Series 9 or later, or an Apple Watch Ultra 2 or later. It does not work with Android phones.

Skip it if you want several tags, since the four pack works out cheaper per tag in the report, or if you are happy to wait for a bigger Black Friday cut. 9to5Toys itself says a $20 single price is possible but not certain.

Before you buy

  • Confirm the listing is the second generation AirTag, single pack, sold by Amazon.
  • Check the price shown at checkout, as it can change at any time.
  • Confirm your iPhone runs a supported version of iOS.

Sources: 9to5Toys, MacRumors and Apple’s AirTag page.