Samsung is selling its 77-inch S90H OLED 4K smart TV (2026 model) at $3,299.99 on samsung.com/ca in Canada, against a list price of $4,499.99 shown on the same product page, a drop of $1,200. In the United States the same size is $2,499.99 at samsung.com/us, against a list price of $3,699.99. Prices are as shown when we checked on October 26, 2026, and can change at any time.

The deal in numbers

  • Canada: $3,299.99 CAD at Samsung Canada, model QN77S90HAEXZC. The page shows $4,499.99 as the regular price and “Save $1,200.00”.
  • United States: $2,499.99 USD at Samsung US, model QN77S90HAEXZA, with a regular price of $3,699.99. The page’s product data lists the offer as valid until October 27, 2026.

Samsung’s Canadian page does not give an end date, so treat the Canadian price as short notice. The Canadian figures come from Samsung’s own page and we found no Canadian outlet that has confirmed them yet, so compare against other Canadian retailers before you pay.

What other outlets report

SlashGear reported on October 19, 2026 that Samsung had cut the S90H across its sizes in the US, with the 77-inch at $2,499.99 from a list price of $3,699.99, a $1,200 drop. It says the prices apply whether you buy from Best Buy or direct from Samsung, and that nothing indicated when the deal might end. That matches the list and sale prices on Samsung’s US page, which is why we are comfortable calling the US list price a real one.

Who it suits

Samsung’s own product pages describe the S90H as an OLED 4K TV with its Vision AI processing and a gaming pack aimed at smooth gameplay. At 77 inches it is a big screen, so it suits a large living room or a dedicated movie and console space. If your room is smaller, the 55-inch and 65-inch sizes are also cut in the US according to SlashGear, but we did not check those sizes in Canada.

Who should skip it

Skip it if you want a TV for a bedroom or a small apartment, or if you have already bought an OLED TV last year and are happy with it. Anyone who wants the very lowest price should also remember that this is a 2026 model, and bigger discounts often arrive near Black Friday.

What to check before buying

  • Confirm the exact model code on the checkout page: QN77S90HAEXZC in Canada, QN77S90HAEXZA in the US.
  • Check delivery, installation and wall mount costs, which are usually extra for a 77-inch panel.
  • Compare Best Buy and other retailers, because they often match Samsung’s price.
  • Look at the return window and the warranty terms on Samsung’s page.
  • US readers should check state sales tax; Canadian readers should expect GST or HST at checkout.