Google Registry has launched three new top-level domains, .eat, .fly and .here, and anyone can start registering available names today through an Early Access Program. The fee drops every day until all three open to the public at a base annual price on November 17, 2026.

The announcement came from Google Registry on November 10, 2026. Google says the three endings are meant to give businesses and individuals web addresses that tell visitors what a site offers before they click.

What are .eat, .fly and .here?

They are new website address endings, in the same family as .com or .org. Google describes them as clear, memorable labels: .eat for food businesses, .fly for travel and businesses on the move, and .here for places and services where people get things done.

Google showed how companies are already using them:

  • .eat: Wingstop at wingstop.eat, Clayton Farms at america.eat, Ghips at ghips.eat, Xook at xook.eat and Kinro at insurance.eat.
  • .fly: Caddy at caddy.fly, Canary at canary.fly, Voltair at voltair.fly, Onfly at on.fly and Flycode at flycode.fly.
  • .here: Zillow with rent.here and sell.here, Rocket Lawyer at lawyer.here, Apply at apply.here, Pocket Worlds at worlds.here and SiPhox Health at bloodtest.here.

The pattern is that the word before the dot names the brand or the task, and the ending adds context. A rental search sits at rent.here, a blood test kit at bloodtest.here.

How much do they cost?

Google has not published one fixed price in its announcement. What it states is how the pricing works. Until November 17, 2026, you can register available domains through the Early Access Program for an additional one-time fee on top of the regular price, and that extra fee decreases daily.

At 16:00 UTC on November 17, all three domains become publicly available at a base annual price, without the one-time extra fee. Google does not list that base price in the post, and it will depend on the registrar you use, so check the figure at checkout before you commit.

If you want a specific name and are worried someone else will take it, the Early Access window is the way to get it first. If you are flexible, waiting until the public opening avoids the extra fee.

How do you register one?

Google says you register through your preferred registrar, the same kind of company you would use for a .com name. Search for the name you want at that registrar and look for .eat, .fly or .here in the results. Not every registrar will carry every ending on day one, so if yours does not list them, check another one.

Google Registry also publishes its own launch details and FAQ pages for the three endings, which are worth reading for the rules of the launch period.

Who should register one?

Restaurants and food brands. A .eat address reads as a menu or an order page before anyone clicks. It suits a restaurant, a food truck or a snack maker that wants a short, clear link for packaging and social profiles.

Travel and transport services. A .fly address suits airlines, travel planners, trip assistants and drone operators. Several launch partners are travel or flight related, which shows the fit.

Local services and platforms. A .here address suits businesses that connect people with a place or a task, such as housing searches, legal help, job matching or at home health tests.

Who should wait. If your business already has a strong .com name that customers know, a new ending adds little by itself. Anyone who is not sure the name will be useful may prefer to wait for the public opening on November 17 and avoid the early fee.

What is still unknown?

Google’s post does not give the base annual price, the exact size of the Early Access fee on any given day, or which registrars will sell each ending. It also does not say how search engines or browsers will treat the new endings, so do not assume a new domain will change how your site ranks.

What to do next

Decide on the name you want, then check it with your preferred registrar today. If it is available and you want it before the crowd, look at the current Early Access price. Otherwise, mark November 17, 2026 at 16:00 UTC and compare base prices across registrars then. Google’s announcement on the Google Registry page lists the launch partners if you want ideas.