The 70mai A810 Lite, a dash cam that records the front in 4K and the rear in 1080p, was listed at US$89.99 on Amazon.com at the time of writing, against a list price of US$149.99. The Amazon page also showed “2K+ bought in past month” when we checked on November 9.
70mai sells the camera on its own US store and on Amazon, and the same Amazon listing (ASIN B0GTTTW5XH) appears on the Amazon stores of the United Kingdom, Germany, France, Spain, Italy and Japan. Drive Tesla placed it in its November 2 roundup of cold-weather essentials, next to tire inflators and backup power.
What does the 70mai A810 Lite record?
It records the road ahead in 4K and an optional rear camera in 1080p. The official page lists these figures:
- Video: front 38402160P (4K), rear 19201080P
- Frame rate: front 30FPS in single mode, 24/25FPS in dual mode (60Hz/50Hz), rear 25FPS
- Lens: f/1.55 aperture, 140° front field of view, 130° rear
- Screen and size: 3.18 inch display, 91 x 46 x 24.4mm
- Connectivity: Wi-Fi 6 with a download speed of 25MB/s, built-in GPS, voice control in EN/CN/RU/JP/VN/TH
- Storage: microSD cards from 32GB to 512GB
70mai says the large aperture is meant to give brighter footage on unlit roads, and that its own HDR tuning keeps tunnels and harsh sunlight from washing out the picture. Notebookcheck, which tested the camera, noted two trade-offs: in dual-channel mode the front camera drops from 30 fps to 24 or 25 fps, and the rear camera struggles in the dark with headlight glare and digital noise.
How does parking mode work?
Parking mode needs a separate 70mai hardwire kit, which is sold on its own. With it, collision detection watches the parked car through the G-sensor and starts a 30-second recording when it feels a bump. Time-lapse recording runs at 1FPS and squeezes 15 minutes of footage into 1 minute.
The store page adds that buffered emergency recording keeps up to 3 minutes before a collision and 30 seconds after it. For cold weather, the camera uses a supercapacitor instead of a lithium battery, which 70mai says suits extreme temperatures. The listed operating range is -10℃ to 60℃ (14℉ to 140℉).
Optional 4G remote access also exists, but the store page says a 4G hardwire kit is required.
Prices
All figures below are US dollars, the only currency the sources give for this model. Prices can change at any time, and none of the pages states an end date.
- Amazon.com: US$89.99 at the time of writing, list price US$149.99
- 70mai Official Store: $109.99 for the Front+Rear Cam+64GB option, shown against $149.99
- Drive Tesla, November 2: US$89.99, with “You save US$60.00”
The price has been near this level for months. Notebookcheck reported $89.95 on June 13, and Android Authority reported $89.97 on September 4, both against the same $149.99 list price and both calling it 40% off. That makes this a long-running Amazon price rather than a brand new cut. We did not check prices on the other Amazon country stores, so look at your own store before deciding.
Why are shoppers buying it now?
Three things stack up: a price about US$60 below the list price, the start of the cold season, and steady sales. Notebookcheck said the deal had tracked “over 2,000 units purchased within the past month alone (on Amazon, at least)” in June, and the Amazon page shows a similar monthly figure today.
Drive Tesla’s roundup put dash cams in a November list of cold-weather essentials for Tesla and EV owners. None of the sources says the camera is sold out or in short supply.
How does it compare with the A810S?
The 70mai comparison table lists the A810 Lite with a GC8613 image sensor and an f/1.55 aperture. The A810S uses a Sony STARVIS 2 IMX678 sensor with an f/1.7 aperture. The older A800SE has the same sensor and aperture as the Lite but lists no 4G compatibility. All three record at 3840*2160P in front.
Who it suits
Daily commuters. The camera is small at 91 x 46 x 24.4mm and sits behind the rear-view mirror, and the GPS records speed and coordinates with the footage.
Winter drivers. The camera uses a supercapacitor instead of a lithium battery and lists an operating range from -10℃, which 70mai ties to reliable performance in extreme temperatures.
Street parkers. Parking protection works only with the hardwire kit, so budget for it on top of the camera.
Who should wait. Anyone who wants the best low-light image should compare the A810S, whose sensor is listed as the Sony STARVIS 2 IMX678, and anyone outside the United States should check the local price first.
What is still unknown?
None of the pages gives an end date for the Amazon price, and the prices on the UK, German, French, Spanish, Italian and Japanese Amazon stores were not checked. The sources are also not fully consistent on hardwire kits: 70mai’s FAQ names the UP03 for parking monitoring, while the store page says a 4G hardwire kit is needed for 4G. Check which kit supports the feature you want before buying.
For the current price, open the Amazon listing for your country. For the full specification table, read the A810 Lite page on 70mai.com.
